Case study
DJ Vic
A touring act whose old site buried the booking and barely showed up in search. We rebuilt it around how clients actually choose — wedding, club, corporate — and took its search score from 38 to 92.
The brief
An in-demand international DJ with a site that buried the booking and barely registered in search. Enquiries were leaking to word-of-mouth and third parties instead of landing with him directly.
What we built
- Rebuilt on Astro around how clients actually choose — routed by event type: weddings, corporate, clubs.
- Pulled his remixes and The Vic Fix series into the same journey, so the catalogue works for the booking.
- Hardened the structure and schema for Google and AI search from the ground up.
- Wired a 24-hour reply promise straight to WhatsApp and email.
The outcome
The rebuild took the site's search score from 38 to 92, and every enquiry now arrives pre-routed to the right offer.