Case study
Supriya Bopanna
Choosing a therapist is a trust decision, and most practice sites read clinical. We built a calm, branded home — a custom “Perspective” identity and plain language — that makes the first message easier to send.
The brief
Choosing a therapist is a trust decision, and most practice sites read clinical or templated — a quiet barrier to that first message.
What we built
- A custom “Perspective” wordmark and calm, editorial design.
- Plain-language explanation of how sessions work and who the practice is for.
- A private, considered contact flow.
- A separate admin back office: content editing, a client CRM and no-GST invoicing.
The outcome
A calm home that makes the first message easier to send. Live on the apex and www.